The founders of Siesta Wrap, Rosario Picone and Devraj Thakkar, lived next to each other during their sophomore year at the Illinois Mathematics and Science Academy, a world-class STEM-centric residential high school. They quickly bonded over a shared passion for automobiles and entrepreneurship.

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The story of Siesta Wrap

While many high schoolers simply dream of landing the perfect job, teenage entrepreneurs Rosario Picone and Devraj Thakkar have launched their booming Siesta Wrap business based on the need to nab some shuteye in any environment. Here is a short synopsis of how sleep-deprived bus rides turned out to be the ticket to a revolutionary new idea!

Picone and Thakkar met during their sophomore year at Illinois Mathematics and Science Academy (IMSA), a world-class STEM-centric residential high school. Although their calendars were packed with a long list of challenging classes, the pair found time to bond over a shared passion for automobiles and entrepreneurship. 

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This entrepreneurial spirit led them to enroll in an IMSA-sponsored design sprint based at 1871, Chicago’s premier startup incubator. While they were extremely excited about learning from businesses best and brightest, they both dreaded leaving the warmth and comfort of their respective beds for bumpy two-hour bus rides into the city. 

 

After struggling with everything from spine-twisting neck pillows to bunched up blankets, they concluded that these so-called sleep solutions were too insubstantial to provide adequate comfort. This dynamic duo then tossed and turned out several options for better sleep before they finally landed on the Siesta Wrap concept, paving the way to a whole new path in happier napping!  

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Rosario Picone

Rosario Picone

Co-Founder

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Devraj Thakkar

Co-Founder

Siesta Wrap in the News

  • Urban Matter Chicago
    November 24th, 2021
    Online
    The Siesta Wrap was rated one of the best gift ideas for the holidays! As a small business which invests in local labor and expertise, giving a Siesta Wrap has a large impact to our Chicago community!
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  • Begin Branching Out
    April 25th, 2021
    IGTV Interview
    Hear about how Siesta Wrap got started! Rosario and Erica (@beginbranchingout) discuss the highs and lows of teenage entrepreneurship.
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  • Virtual Coffee
    August 12, 2021
    Interview
    We had an amazing time discussing how we came up with the Siesta Wrap and some of our biggest challenges with Alexa at @virtualcoffeepodcast!
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